Jagroop Sahi

Jagroop founded KIDDYKIND to make conscious shopping for babies and kids more convenient. Having worked in tech for 11 years taking start-up and corporate platforms to market, and with her 6 years of experience of being a mother, which led her down her own sustainability journey, she wanted to make a change to the way we shop for children.

Her mission at KIDDYKIND is to ake it quick and easy to buy ‘good’ children’s products: products that have been carefully created, with sustainable materials and ethical processes; products that are better for our children and our environment. We work with inspiring brands that create natural, ethical and sustainable baby and children’s products, so that you can shop for everything your children need in one place, with one payment and then have it arrive at your doorstep.